share

informed decisions blog

Don't Be The Magpie, And Achieve Better Investment Returns

September 29, 2025

Paddy Delaney

In this week’s podcast, we dive into why so many investors underperform the very funds they invest in. Drawing on Morningstar’s Mind the Gap 2025 research, we explore how “magpie behaviour” — chasing shiny new investments, panicking in downturns, or tinkering too much — quietly erodes long-term wealth.

The evidence is clear: bad behaviour can cost over 1% per year, compounding into massive losses over time. But the gap isn’t inevitable. This episode shares practical steps to help you capture more of the returns you deserve — and avoid being the magpie.

Oh, don't forget to register for our next public webinar, happening this Friday 3rd October with Alan Purcell from Cloud Accounts (Registration is complimentary here!).

Key Points

Morningstar “Mind the Gap 2025” shows investors lose ~1.2% per year due to poor timing and bad behaviour.

Chasing shiny investments (like tech, AI, or thematic funds) often backfires.

ETFs and bond funds show wider performance gaps due to frequent trading.

Behaviour matters more than markets or fees — discipline drives long-term returns.

  • Five ways to close the gap:
      Automate contributions, rebalancing, and withdrawals
    • Work with an advisor to stay disciplined
    • Focus on low-cost, globally diversified core holdings
    • Keep “fun money” small if dabbling in niche funds
    • Build a margin of safety into your financial plan

Disclaimer

The content of this site including blogs and podcasts is for information purposes only. Everybody’s financial situation is different and the content we share on our site and through podcasts may not be applicable to you. 

The articles, blogs and podcasts are not investment advice. They do not take account of your individual circumstances, including your knowledge and experience and attitude to risk. Informed Decisions can’t be held responsible for the consequences if you pursue a course of action based on the information we share

You may also like...

72% One Country: Is Your Irish Pension Actually Diversified?
August 17, 2026

72% One Country: Is Your Irish Pension Actually Diversified?

find out more
Should You Take Your Pension Lump Sum at 60? A Worked Irish Case Study
August 10, 2026

Should You Take Your Pension Lump Sum at 60? A Worked Irish Case Study

find out more
 Private Credit in Ireland: Can You Actually Get Your Money Out?
August 3, 2026

Private Credit in Ireland: Can You Actually Get Your Money Out?

find out more

Not sure if your pension will be enough?

Informed Decisions are one of Ireland's only remaining independent financial advice firms. Our free retirement calculator models your income, tax, and lifestyle goals — in 10 minutes.

Irish Tax Modelling • All Income Sources • Personalised Results

Find out where you stand today...

Try the Calculator