Our Purpose


Without trying to sound too sanctimonious Our purpose is to make a positive difference in the lives of our listeners & readers.

Welcome to Ireland's Award-Winning Finance Blog & Podcast! I believe that the financial service Industry has it all wrong; it does not focus on the individual, rather it focuses on selling products. We are trying to shift that focus back to you. Whether you are in your 30's, in your 80's or somewhere in between we believe we share information and inspire thought that is of value to you now and into the future.

Have you ever asked yourself any of the following?

  • How can I budget & make informed decisions about spending & saving?
  • How can I try ensure financial well-being for my family & self?
  • How can I invest safely for my future and that of my family?
  • How can I ensure I can live the life I want to live?
  • Where do I start with regards financial planning?
  • What should I know about mortgages & other borrowing?
  • Will I outlive my money or will it outlive me?
  • How can I ensure my kids will be supported through education and beyond?

If so then we may be of value to you, to help you make and manage your money over the long term. Normally this is where I go into a long spiel about how fantastic I am, the qualifications I have and the decades of amazing experience I have......There's no such nonsense here I'm afraid, we are all about being authentic!

This Blog & Podcast is about you, about helping you to take control of your money and make really decent long term financial decisions, for you.

However I also understand that unless I outline some level of credibility and competence then you won't know I can be trusted and that the information I share is informed and of value, right!? So here goes:

Name: Paddy Delaney

Occupation: Having spent 3 years in Retail Management after college I decided to become a Financial Advisor in 2005. It sort of happened by accident to be honest....I liked dealing with money/finance and I liked helping customers so it seemed a good fit!

I have been growing and developing my knowledge and skills in that area since then. In May 2018 I walked-away from a perfectly enjoyable & well-paid job after 13 years with a great financial services company here in Ireland. I did this so that I could focus on growing Informed Decisions, and to help more people in this area. I now enjoy coaching and enabling groups & individuals to achieve the things that are important to them. As a Qualified Advisor, Retirement Planner, Facilitator & Coach I get huge satisfaction from helping others to achieve.

Family: Yes! Proud dad to 3 young kids, and husband to a fantastic wife! Like the rest of us we are flat-out & enjoying balancing work, family and all the rest that life entails.

Home: 'The Meath-Gold-Coast' (That name will catch-on eventually!)

Profile: I am not special any way (far from it!), I'm enjoying life, always learning, and try to create and have a positive difference for others, while also making a living!

I am not a millionaire, nor do I profess to be a financial guru, however I do have a deep-rooted belief that we all have an opportunity to take control of our finances and when we do we can provide better financial futures for ourselves. I am passionate about helping people to help themselves when it comes to finances. Sure it is not easy, nothing worthwhile is, but the positive impact we can have on our own lives if we work on it can be huge.

Our Mission: To share information that makes a positive difference in the lives of people who want to do so.

And In Return?: We would love to hear from you, please get in touch. We would love you to subscribe to our weekly updates, share the articles and podcasts with a friend or loved one, and ultimately to use the information in the spirit it is intended, to help you to make informed decisions.

You can subscribe directly to the Informed Decisions Financial Planning Podcast here in iTunes also:


Disclaimer! The opinions on this site are my own and don’t necessarily represent the positions, strategies or opinions of my employer, this blog & podcast are being done off my own bat, and for that I am eternally grateful. This info is not individual advice obviously, so please always seek individual & qualified advice before taking any big action on this stuff!

Thanks to you for having the interest to read this far, and for taking the step to better your financial future! You're a legend!

Paddy Delaney

P.S: Don't forget to subscribe to the exclusive weekly email!

Qualified Financial Advisor (QFA)
Qualified Retirement Planning Advisor (RPA)
Qualified Personal General Insurance (APA)


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