Our Purpose


Without trying to sound too sanctimonious Our purpose is to make a positive difference in the lives of our listeners & readers.

We believe that the financial service Industry does not focus on the individual, rather it focuses on selling products. We are trying to shift that focus back to you. Ultimately we are helping people get what they really want......that is our mission

Have you ever asked yourself any of the following?

  • How can I budget better & make informed decisions about spending & saving?
  • How can I try ensure financial well-being for my family & self?
  • How can I invest safely for my future and that of my family?
  • How should I prioritise my finances
  • Where do I start with regards financial planning?
  • What should I know about mortgages & other borrowing?
  • How can I ensure my kids will be supported by me throughout their education and beyond?
  • How do the Financial Products really work?

This site is not for everyone but if these sound familiar then you are in good company! We were awarded 'Best Finance Blog' in the Irish Blog Awards in October 2017 (We were chuffed!).

Normally this is where I go into a long spiel about how fantastic I am, the qualifications I have and the decades of experience I have of 'prioritising my customers and their needs'! There's no such nonsense here I'm afraid, we are all about being authentic!

This Blog & Podcast is about you, about helping you to take control of your money and make really decent long term financial decisions, for you.

However I also understand that unless I outline some level of credibility and competence then you won't know we can be trusted, right!? So here goes:

Name: Paddy Delaney

Occupation: Founder of Informed Decisions (Part-time). Coach & Trainer to Financial Advisors & Planners (Full-time). I am not special any way, I'm enjoying life, loving it in fact, and try to do work that adds value to other people

Family: Yes! Proud dad to 3 young kids, and husband to a fantastic wife! Like a lot of you guys we're flat-out & enjoying balancing work, family and all the rest that life entails!

Home: The beautiful coastline of East-Meath ('The Meath-Gold-Coast as I call it!!)

Profile: I am not a millionaire, nor do I profess to be a financial guru, however I do have a deep-rooted belief that our generation, normal folks in their 30's, have an opportunity to take control of their finances and to provide better financial futures for themselves. I am passionate about people helping themselves when it comes to finances. Sure it is not easy, nothing worthwhile often is, but the positive impact we can have on our own lives if we work on it can be huge

Experience: For the past 12 years I have been like a sponge in developing my skills and technical expertise in the area of Money & Financial Planning. Seven of those years were spent as a Qualified Financial Advisor, serving people just like you to manage their finances and to make informed financial decisions.

My full time work for th past 5 years has been training & coaching Qualified Financial Advisors & Planners. I love this work, and combining this with recently qualifying as an Executive Coach has armed me with the skills to support others to their success.

Our Mission: To share information and challenge people's thinking to helps them get what they want

And In Return?: We would love to hear from you, why not get in touch. We would love you to subscribe to our weekly updates, share the articles and podcasts with your friends and loved ones, and ultimately to use the information in the spirit it is intended, to help you to make informed decisions.

You can subscribe directly to the Informed Decisions Financial Planning Podcast here in iTunes also:


Disclaimer! The opinions on this site are my own and don’t necessarily represent the positions, strategies or opinions of my employer, this blog & podcast are being done off my own bat, and for that I am eternally grateful. This info is not individual advice obviously, so please always seek individual & qualified advice before taking any big action on this stuff!

Thanks to you for having the interest to read this far, and for taking the step to better your financial future! You're a legend!

Paddy Delaney

P.S: Don't forget to subscribe to the exclusive weekly email!

Qualified Financial Advisor (QFA)
Qualified Retirement Planning Advisor (RPA)
Qualified Personal General Insurance (APA)


Our Latest Blog Posts